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Grupo Bimbo, S.A.B. de C.V., known as Bimbo, is a Mexican multinational bakery product manufacturing company headquartered in Mexico City, Mexico. It is the world's largest baking company〔http://www.bakeryinfo.co.uk/news/fullstory.php/aid/10551/Sales_up,_profits_down_at_Grupo_Bimbo.html〕 and operates the largest bakeries in the United States, Mexico and Spain, and has some of the widest distribution networks in Mexico and the United States. It was also the ninth largest company of Mexico by revenues in 2013.〔(Las 500 empresas más importantes de México. CNN Expansión. )〕 Bimbo reported revenues of US$ 14.1 billion for 2014. It has more than 129,000 employees, 165 manufacturing plants〔(【引用サイトリンク】title=Carta del Director al II Informe Trimestral 2015 )〕 and 2.5 millions sales centers 〔(【引用サイトリンク】title=Carta del Director al II Informe Trimestral 2015 )〕 located in 22 countries in America, Europe and Asia. It operates more than 100 trademarks, among which are: Bimbo, Tia Rosa, Marinela, Wonder, Barcel, Sara Lee, Mrs Baird's and Oroweat.〔(BIMBO 2014 Annual Report )]〕 Bimbo has one of the widest distribution networks in the world, surpassing 52,000 routes〔(【引用サイトリンク】title=Carta del Director al II Informe Trimestral 2015 )〕 Bimbo operates under a scheme of recurrent sales channels views, making three daily visits to the same establishment. In June 2015, Bimbo was considered as a possible buyer of Hostess Brands, the bankrupt ''twinkies'' manufacturer valued at US$ 2 billion.〔(Hostess Brands sale. Bakery and Snaks. )〕 Bimbo is listed on the Mexican Stock Exchange since 1980 and is a constituent of the IPC, the main benchmark index of Mexican stocks. == History == The company Grupo Bimbo was started in Mexico in 1945 by Lorenzo Servitje, Roberto Servitje, José T. Mata, Jaime Sendra, Jaime Jorba and Alfonso Velasco. Over fifteen years, under the leadership of Daniel Servitje, current Chairman of the Board and CEO of the Group, has established itself as a global bakery company, reporting an increase in sales of USD 4.67 billion in 2004 to USD 10.712 billion, in 2011. The name Bimbo was first coined in 1945. The main hypothesis is that it resulted from the combination of Bingo and Bambi. Later, the founders would know that the children in Italian bimbo are told, while in Hungarian, the word means cocoon and, curiously, the phoneme used in China to name sounds very similar to bread. The corporate image, a small white teddy bear, resulted from the drawing that came to Mr. Jaime Jorba in a Christmas card, and whom Anita Mata, wife of Jaime Sendra, dressed with a white apron and a chef’s hat, as was given a loaf of bread under his arm. The Bimbo trademark was recognized as “famous” by the Mexican Institute of Industrial Property on April 23, 2010〔(【引用サイトリンク】title=Las Marcas Notoriamente Conocidas )〕 and is one of the 27 selected brands that have reached this category in the country. In 2014, the Brand Footprint by Kantar World Panel positioned it in seventh place in the food industry in the world. The first products launched into the market were cellophane-wrapped large and small white loaves of bread, rye bread and toasted bread. By late 1948, there were nine Bimbo products on the market. The line was expanded in 1952 with the production of the Donas del Osito (Bear Cub Doughnuts) started, along with a new line of buns: Bimbollos, Medias Noches and Colchones. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Grupo Bimbo」の詳細全文を読む スポンサード リンク
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